Major government investment targets regional visitor economy

Balranald Shire Council has secured a significant financial boost with $731,331 in NSW Sustainable Communities funding, positioning the region to capitalise on its tourism potential through innovative infrastructure and cultural initiatives.

The substantial grant, part of a broader $16.3 million investment across NSW's Southern Basin, was announced by Agriculture and Regional NSW Minister Tara Moriarty on 26 August 2025. The funding represents a strategic government response to community concerns about economic resilience in regional areas.

"This initial round of funding is a direct response to what we heard from locals," Minister Moriarty explained.

"This is just the beginning, with further support to follow across the NSW Basin to ensure the impacts of the Australian Government's water purchasing is offset across exposed communities."

Mayor Louie Zaffina expressed enthusiasm about the opportunity, emphasising how the investment will showcase the shire's unique attributes.

"The funding will help promote our local culture and history and upgrade local tourism infrastructure, increasing the appeal of our wonderful shire and region to visitors," he said.

The Balranald Shire Visitor Economy Stimulation Program encompasses four key initiatives designed to transform the region's tourism landscape.

The Far West Regional Heritage and Cultural Trail Activation will create connections between communities whilst celebrating the area's rich cultural heritage. Meanwhile, the Southern Cross Exhibition will receive cutting-edge audio-visual technology to bring Balranald's aviation and transport legacy to life through immersive storytelling experiences.

Both Euston and Balranald will benefit from custom-designed entry signs that reflect local identity and enhance their appeal as tourism gateways. Additionally, Lake Benanee's camping area in Euston will undergo significant upgrades, including enhanced amenities and environmental features to support longer visitor stays and sustainable tourism practices.

Council anticipates the program will generate substantial community benefits, from supporting local businesses and hospitality providers to preserving and promoting Aboriginal cultural narratives.

The infrastructure improvements are expected to create a lasting legacy for future generations.

"Securing funding like this is a reflection on how the new Council and staff are working together to stimulate the Balranald Shire economy," Mayor Zaffina noted.

"Stimulating the tourist economy to bring outside income into the region is particularly important as the region continues to be impacted by drought, natural disasters and potential water buybacks."

The program represents a collaborative effort between government and community partners to establish the shire as a vibrant, inclusive destination that celebrates its heritage whilst building economic resilience for the future.