Member for Murray, Helen Dalton, has asked for an urgent meeting with WIN Television CEO Andrew Lancaster to discuss WIN's sudden loss of free-to-air access to Seven Network programming .

The decision affects many popular television shows, including Seven afternoon and evening news services, Home & Away, Sunrise, and AFL broadcasts.

“At this stage, it’s hard to say why the agreement between Seven and WIN has broken down,” Ms Dalton said.

“But the people in my electorate should not lose access to the Seven shows on WIN.”

Ms. Dalton is also calling on new Federal Minister for Communications, Anika Wells, to immediately investigate whether WIN TV is in breach of its broadcasting license as a result of the reduced services.

WIN’s licenses give the company a free to air broadcasting monopoly in some parts of regional Australia, which is why WIN has traditionally screened programming from networks Seven and Ten.

Earlier this year, WIN also stopped screening programming which was sourced from Sky News.

“People need to understand how important free to air TV is to the lives of people in regional Australia,” Helen said.

“Our internet and mobile coverage is patchy at best, so we can’t use streaming services, including 7 plus.”

“We don’t have easy access to information out here, like they do in the cities, and wholesale changes to broadcasting schedules have a devastating impact on our communities,” Ms Dalton said.

“The breakdown of the broadcast agreement between Seven West Media and WIN Television should never have been allowed to happen."

“This situation must be reversed immediately.”

Ms. Dalton said she understood why local businesses were considering a boycott of advertising on WIN until the Seven programming is restored.

“Perhaps WIN thought they could make this change and people wouldn’t get angry,” Ms Dalton said.

“If so, that demonstrates a complete misunderstanding of their audience and contempt for advertisers.”

“The fact is that people in regional areas don't see free to air TV as a luxury or as outdated technology. They see free to air TV as a lifeline and that lifeline must be restored immediately,” Ms Dalton said.

“These changes represent further regional inequality and cultural disconnection, and that’s simply not acceptable.”

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