The Sturt Highway Taskforce has launched its ‘Arrive Safe This Christmas’ campaign, reminding all drivers to take extra care as traffic increases during the festive season.

Balranald Shire Mayor Louie Zaffina, who represents the council on the Taskforce, said the message was simple: every journey matters.

Christmas is a time for family and celebration, but also one of the most dangerous times of year on our roads.

Mayor Zaffina emphasised the importance of ensuring everyone reaches their destination safely, which means slowing down, resting regularly, and making smart choices before and during every trip. The sobering statistics underscore the urgency of the campaign. In 2024, 340 people lost their lives on NSW roads, with nearly 70 per cent of those deaths occurring on regional roads. Speeding and fatigue remain major causes of fatal crashes across the state. The campaign will share key safety reminders from mid-November through Christmas, focusing on critical behaviours that can save lives. Drivers are urged to slow down and rest up, planning realistic travel times rather than rushing to reach their destinations. The message is clear: if you drink or use drugs, don't drive. Staying alert and avoiding distractions while driving according to the conditions are essential practices for safe travel. Road users should also expect the unexpected, watching for wildlife and changing road conditions that can create hazards, particularly on regional routes. Every number represents someone's loved one, Mayor Zaffina said, reinforcing the human cost behind the statistics. The campaign's slogan captures the sentiment perfectly: "Let's make this a Christmas where everyone makes it home."

Terry Dodds PSM, CEO of Balranald Shire Council, joins Mayor Zaffina in urging all road users to take personal responsibility for safety during what should be a joyous time of year. With increased traffic expected across the Sturt Highway corridor throughout the holiday period, the Taskforce is calling on all drivers to play their part in reducing the road toll and ensuring families can celebrate together safely.